The volume data is useful for understanding potential traffic but also for comparison with other related keywords. You can keep track of this in the 'volume' column. Keyword volume refers to the expected number of monthly searches which include that precise phrase. This can be helpful for then summing the potential volume for an article which has multiple keywords with decent traffic volume. If there are multiple related keywords with slight variations, add them all to the table. List the precise keyword that you intend to rank for here-not the parent topic, not the title of your blog post: the keyword itself. In the leftmost column, you can jot down the keyword itself. Once you've added the extension to your browser, whenever you search, you'll be able to quickly gather all the keyword data you need to fill out the table. I'm in no way affiliated to this product, I'm just a fan and personally use it as my primary source for keyword volume and competition data. What I will do, however, is highly recommend the tool ' Keywords Everywhere'. How to do your keyword researchĪgain, I won't go into too much detail for the moment. I've included a few to get you started, but delete those and add your own. To get started, all you need to do is clone the template (linked below) and start filling in your keywords. Pick two or three that are most important to you and focus on those. Keyword research can easily become overwhelming if you try and track too many metrics at once. I recommend you keep it as simple as possible when you're first starting out. You can easily add new columns or delete the ones you don't need. A column to track keyword competitiveness The template database is straightforward enough. The goal of the template is to simply help you accurately research, store and track the status of your keywords and you go out and scour the web, write your content and gather new ideas. Instead, I want to take you straight to this simple keyword research template I've created in Notion. I don't want to go too deep into the jargon for this post. It's rarely enough to do a quick Google search for the big umbrella terms in your industry (say, 'How to start an online business') instead, you need to think about second order searches, longtail keyword and high intent phrases that also have low competition. Of course, for that to happen, you need to be deliberate about your keyword research whether you store it Notion or elsewhere, a keyword research template can help make that process far more efficient. It's one of the absolute best forms of leverage for early-stage businesses to reach highly relevant audiences-at precisely the right moment. SEO is still one of the most cost-effective and underutilized marketing channels available to indie and micro businesses.
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